Running a small business isn’t easy, and the digital world is full of problems and opportunities as you approach 2025. When it comes to marketing, small businesses need to keep up with the newest changes in technology and how customers act. Every small business has to have these five marketing strategies in place by 2025.
1. Embrace Video Marketing
Talking to your audience and telling your story through video marketing is one of the best things you can do. HubSpot recently found that 54% of people who support a brand want to see more video content from that brand.
Experts say that by 2025, 82% of all Internet traffic will be videos. YouTube, Instagram Reels, and TikTok will remain crucial for attracting new customers. Small businesses could reach more customers and form relationships with them without spending a ton of money.
2. Invest in AI and Automation
Using modern tech and AI in your marketing can help you do more in less time, too. The AI-infused tools might enable small companies to do things like personalize messages, enhance campaigns, and learn more about their customers.
There are HubSpot, Mailchimp, Hootsuite, and other technologies that can do things like email marketing, blog to social media, and even segment customers into groups on autopilot.
That makes everything run a whole lot more smoothly — and gives businesses more time to focus on the long view. But customers still want to talk to someone like one of them when it comes to it.
3. Prioritize Personalization
Customers are expecting more and more unique interactions with brands. Find out what your audience likes and how they usually behave by looking at data. This will assist you make programs that are just right for them.
A study from Salesforce says that 76% of customers think brands should know what they want and need. There’s more to personalization than just calling someone by their first name. Being relevant to their interests means giving them deals, details, and concepts that are related to those things.
4. Strengthen Your Social Media Presence
Social media is still an important part of marketing for small businesses because it helps them connect with their customers. But one way to be successful in 2025 is to use social media in a focused and consistent way. Sprout Social writes that 78% of consumers say they are more likely to buy from a company that they follow on social media.
That’s possible for small businesses if they spend money on paid ads on social media, work with influencers, and interact with their followers. Instagram, LinkedIn, TikTok, and other sites are excellent for small businesses to connect with other people and get more customers.
5. Leverage Data Analytics
Small businesses need to track KPIs and act upon data to measure the performance of their marketing. Both Google Analytics and Kissmetrics provide you the ability to see what else you are up against and decide if you want to do something different at some point.
Other than that, any small business looking to stay competitive in an increasingly digital market will need some funding for data analytics tools. Businesses can use data to better understand their customers’ preferences and sell their products more effectively.
Preparing for the Future
As the year 2025 approaches, you will definitely notice a difference. Embracing new tactics, from A.I. and video marketing to personalizing the customer experience and making use of data, will also help small businesses remain competitive. Your business will be able to continue to thrive and grow far into the future by practicing these habits.
