Tag: marketing
How to Prepare Your Sales System So New Leads Actually Convert
Generating leads is the part anyone can do. Converting those leads into paid customers, on the other hand, is the part most businesses struggle...
5 Hidden Reasons Businesses Lose Money Without Noticing
Financial loss does not always represent major errors. Most often, it hides in the little details that escape your attention: an uncancelled subscription, a...
6 Onboarding Mistakes That Hurt Teams and How to Avoid Them
The first weeks at a new job are crucial for an employee’s future at the company. Proper onboarding will make them feel welcome, comfortable,...
6 Things to Fix in Your Business Before You Talk to Investors
Investors can be a wonderful accelerator of your business, but you can't approach them until your company looks solid. They need to see that...
5 Reasons Value-Based Pricing Can Increase Profit Without Raising Cost
There’s a better way that most companies overlook. Although the standard tactic is to increase prices to get more money from each sale, value-based...
What Recession-Proof Industries Can Teach Every Business Owner
The economy will sometimes speed up and sometimes slow down, but several industries appear to be able to handle both of these situations better...