Tag: marketing
How to Manage Former Peers Smoothly When You Become Their Leader
It is certainly thrilling to move into a leadership position, yet some moments turn out to be rather awkward. Particularly, launching the career of...
What Small Businesses Need to Offer Better Jobs and Keep Talent
People who believe in the company's work and mission are the foundation of small businesses. However, today’s great employees need more than a job....
How to Prepare Your Sales System So New Leads Actually Convert
Generating leads is the part anyone can do. Converting those leads into paid customers, on the other hand, is the part most businesses struggle...
5 Hidden Reasons Businesses Lose Money Without Noticing
Financial loss does not always represent major errors. Most often, it hides in the little details that escape your attention: an uncancelled subscription, a...
6 Onboarding Mistakes That Hurt Teams and How to Avoid Them
The first weeks at a new job are crucial for an employee’s future at the company. Proper onboarding will make them feel welcome, comfortable,...
6 Things to Fix in Your Business Before You Talk to Investors
Investors can be a wonderful accelerator of your business, but you can't approach them until your company looks solid. They need to see that...