Tag: marketing
5 Reasons Value-Based Pricing Can Increase Profit Without Raising Cost
There’s a better way that most companies overlook. Although the standard tactic is to increase prices to get more money from each sale, value-based...
What Recession-Proof Industries Can Teach Every Business Owner
The economy will sometimes speed up and sometimes slow down, but several industries appear to be able to handle both of these situations better...
What to Document First If You Want Your Business to Run Itself
Every business owner longs for the day when they’ll have a company they don’t have to babysit constantly. This autonomy is not granted overnight;...
Why Migration Continues to Reshape Economies Around the World
Migration has always been central to shaping economies. People leave home for all kinds of reasons—better jobs, education, safety, or simply a shot at...
5 Internal Systems That Make Hiring Easier and Less Risky
The people you hire can be your company’s future. But it isn’t easy—finding, screening, and onboarding new talent all take time, cost money, and...
How to Price Your Products Without Scaring Buyers Away
It can be difficult to price your products. Charge too high a price, and your customers might demur. Charge too low a price, and...